Fire Racing was born at the track — amid speed, dust, noise and adrenaline, woven into the imagery and spirit of the brand.
It all started with love and care for children — for their dreams of racing, competing and winning, for their comfort and safety, for a parent's fierce belief in their strength and their passion for cycling. Out of that grew a demand for gear that is as comfortable and functional as possible, yet bright, memorable and whole in its look. We listened, tested, checked the fit, the lines, the silhouettes. We wanted the kit to help a rider feel free and protected, focus on the result and move forward with confidence.
From that search a brand of high-tech clothing for extreme cycling (BMX, MTB) was born.
Today Fire Racing is chosen by some of the most demanding riders — talented racers, the pride of the country, leaders and idols of the younger athletes. We are immensely grateful for their trust: their courage, results and composure motivate us every day to move forward and grow alongside them.
We build gear where function meets luxury:
- extra-durable stretch fabrics made of technical fibres;
- a structurally precise cut for full manoeuvrability;
- comfort in natural movement and body protection in extreme conditions;
- a clean yet expressive silhouette that underlines the dynamics of the race.
Our first product and the brand's calling card is the Fire Racing bike pants.
The patterns were developed with particular care: every line answers a rider's needs — fit, freedom of movement, protection and lasting comfort. The Eclipse pants are calibrated for high speeds and heavy loads — for steady comfort from start to finish.
Today Fire Racing is a full range of gear: bike shorts, jerseys, vests, gloves and more, and the collection keeps growing together with our community, becoming a single, well-thought-out kit for racing and for life.
We are always open to new riders for whom sport is a way of life and self-expression — one that builds will and strength of character, the ability to plan your steps, see opportunities, make decisions and find a way out of any situation, not only on the track.
To share the excitement and the joy of winning with you, to be a small part of a big shared victory — even in a personal achievement.
Gear for adults and kids is in the catalogue. If you still have a question about fit or fabric, write to us: contacts and form.